Name: Strawberry Marshmallow Fluff
Prep time: 10 min
Cook time: 10 min
Total time: 30 min
Cuisine: American
Ingredients: 1/2 cup freeze-dried strawberries; 1 tablespoon gelatin; 3/4 cup water, divided; 1 cup honey; 1 teaspoon vanilla extract; 1/2 teaspoon beet powder (optional, for color)

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I really enjoy making this strawberry marshmallow fluff because it comes together so easily and feels like a fun homemade version of a classic treat. I like that it is naturally sweetened, light, fluffy, and full of real strawberry flavor without relying on artificial ingredients. The texture is smooth and creamy, making it perfect for spreading, dipping, or using in desserts. Strawberry Marshmallow Fluff

Why You’ll Love This Recipe

I love this recipe because it uses simple pantry-friendly ingredients and still delivers that nostalgic marshmallow fluff texture. I like how quickly it comes together once everything is prepped, and I enjoy how versatile it is for both snacks and desserts. I also appreciate that it stores well and can easily be softened again if it thickens over time.

Ingredients

(Tip: You’ll find the full list of Ingredients and measurements in the recipe card below.)

½ cup freeze-dried strawberries
1 tablespoon gelatin
¾ cup water, divided
1 cup honey
1 teaspoon vanilla extract
½ teaspoon beet powder (optional, for color)

Directions

I begin by blending the freeze-dried strawberries in a high-speed blender until they turn into a fine powder, then I set it aside. I pour ¼ cup of the water into the bowl of a stand mixer and sprinkle the gelatin evenly over the top. I let it sit for a few minutes so it can bloom and firm up.

In a saucepan, I combine the remaining ½ cup of water with the honey and heat it until it reaches the proper temperature for marshmallow fluff. Once ready, I turn the mixer on low and slowly pour the hot honey mixture into the bowl. I gradually increase the speed to high and whip the mixture until it becomes thick, fluffy, and glossy.

After that, I add the strawberry powder, vanilla extract, and beet powder if I am using it. I continue whipping until the mixture looks and feels like classic marshmallow fluff. I then spoon it into a glass container and allow it to cool before using.

Servings And Timing

I usually get about 10 servings from this recipe.
Prep time is around 10 minutes.
Cooking time takes about 10 minutes.
Mixing time is roughly 10 minutes.
Total time comes to about 30 minutes.

Variations

I sometimes replace the honey with maple syrup for a slightly different flavor. I like adding extra strawberry powder when I want a stronger strawberry taste. I also enjoy leaving out the beet powder for a more natural color or adding just a small amount for a soft pink shade.

Storage/Reheating

I store the marshmallow fluff in a sealed glass container in a cool, dry place for up to two weeks. If it becomes too thick, I scoop out the amount I need and gently warm it for a few seconds until it returns to a smooth, fluffy texture.

FAQs

Can I make this without a stand mixer?

I can use a hand mixer instead, but I expect the whipping time to be longer before it reaches the right consistency.

Does this marshmallow fluff fully set?

I find that it thickens and firms up, but it does not become solid like cut marshmallows.

Is the beet powder necessary?

I consider it optional and mainly use it for color rather than flavor.

What are some ways I like to use this fluff?

I enjoy using it as a fruit dip, sandwich spread, or as a filling for homemade desserts.

Can I soften it after it has been stored?

I simply warm a small portion briefly, and it returns to its original fluffy texture.

Conclusion

I love this strawberry marshmallow fluff because it feels nostalgic while still being easy and fun to make at home. I like that it uses simple ingredients and delivers a light, creamy texture with real strawberry flavor. It is a recipe I enjoy keeping on hand whenever I want a quick and versatile sweet treat.